You're richer than you think you are
The time to start planning is now
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Goal oriented
investments are wise

We help you save for the things that matter to you.

Make your money
work for you

Your money needs to be deployed in inflation-beating assets to get richer.

Save first,
spend later

Set aside a slice of your income every month to hit your saving targets.

How it works

SmartRupee delivers personalized financial advice to you, with the use of our propriety financial algorithm. 


Our propriety algorithm calculates how much you need to save to achieve each of your financial goals.


Your money is invested in a selection of Pakistan’s best performing mutual funds.


Our initial sign-up form asks a small number of questions on your personal finance, and takes no longer than 15 minutes to complete.


We break each financial goal down into a recurring monthly payment to keep you on track.


SmartRupee offers its services entirely for free to its clients.

All through a few clicks
on our app.

Coming soon, SmartRupee will offer its customers the ability to monitor their savings and investments on smartphone apps, both on Android and iOS phones.

Track the performance of your investments on the go, make additional investments, and withdraw funds as and when you need them, all with the ease of a few clicks on an app.

Upholding high legal and ethical standards

SmartRupee is owned by Elphinstone Pakistan, a Securities Adviser licensed by the Securities and Exchanges Commission of Pakistan (SECP). The company offers investment products and services managed by companies that are also licensed asset management companies, duly registered and regulated by the SECP.

Our parent company Elphinstone Inc., a New York-based company that is a Registered Investment Advisor with the United States Securities and Exchange Commission.

Invest with trusted names

We help you invest in top-tier mutual funds, managed by some of the most trusted asset management companies in Pakistan, with a proven track record of long-term results.  

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