We help you save for the things that matter to you.
Your money needs to be deployed in inflation-beating assets to get richer.
Set aside a slice of your income every month to hit your saving targets.
SmartRupee delivers personalized financial advice to you, with the use of our propriety financial algorithm.
Our propriety algorithm calculates how much you need to save to achieve each of your financial goals.
Your money is invested in a selection of Pakistan’s best performing mutual funds.
Our initial sign-up form asks a small number of questions on your personal finance, and takes no longer than 15 minutes to complete.
We break each financial goal down into a recurring monthly payment to keep you on track.
SmartRupee offers its services entirely for free to its clients.
Coming soon, SmartRupee will offer its customers the ability to monitor their savings and investments on smartphone apps, both on Android and iOS phones.
Track the performance of your investments on the go, make additional investments, and withdraw funds as and when you need them, all with the ease of a few clicks on an app.
SmartRupee is owned by Elphinstone Pakistan, a Securities Adviser licensed by the Securities and Exchanges Commission of Pakistan (SECP). The company offers investment products and services managed by companies that are also licensed asset management companies, duly registered and regulated by the SECP.
Our parent company Elphinstone Inc., a New York-based company that is a Registered Investment Advisor with the United States Securities and Exchange Commission.
We help you invest in top-tier mutual funds, managed by some of the most trusted asset management companies in Pakistan, with a proven track record of long-term results.
One of the biggest parts of the service we offer our clients is fund selection. We do not just help you calculate how much you
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© 2021 Elphinstone Pakistan Ltd.
Disclosures and Disclaimers
Elphinstone, Inc. (“Elphinstone”) offers SmartRupee, a software-based advice engine that delivers financial planning tools to help users achieve better outcomes. All information provided by Elphinstone’s financial planning tool is for illustrative purposes only and you should not rely on such information as the primary basis of your investment, financial, or tax planning decisions. Securities advisory services are provided by Elphinstone Pakistan Ltd (“Elphinstone Pakistan”), a Securities Advisor licensed by the Securities and Exchanges Commission of Pakistan. Elphinstone Pakistan is a subsidiary of Elphinstone, Inc., a Registered Investment Advisor with the United States Securities and Exchanges Commission. Please see our Full Disclosure for important details. SmartRupee is a service currently offered only to citizens of Pakistan – whether they reside within Pakistan or abroad – or residents of Pakistan who are non-citizens. By using this website, you understand the information being presented is provided for informational purposes only and agree to our Terms of Use and Privacy Policy. Elphinstone and Elphinstone Pakistan rely on information from various sources believed to be reliable, including clients and third parties, but cannot guarantee the accuracy and completeness of that information. Elphinstone and Elphinstone Pakistan do not provide tax advice and investors are encouraged to consult with their personal tax advisors. Investments in securities: No Deposit Insurance • No Bank Guarantee • May Lose Value. All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future results. Historical returns, expected returns, and probability projections are provided for informational and illustrative purposes, and may not reflect actual future performance. Not an offer, solicitation of an offer, or advice to buy or sell securities in jurisdictions where Elphinstone is not registered. Use of the name and logo of (bank/sponsor) as given above does not mean that is responsible for the liabilities/obligations of (asset management company) or any investment scheme managed by it.
